Lynx Camp

Building a cohesive set of branding assets.

Lynx Camp is a summer immersion program for high school students passionate about music and the arts. The camp provides the students with an educational preview of the programs offered at the CU Denver College of Arts & Media.

The logo was designed to be both creative and engaging for students, capturing the essence of Lynx Camp. Because the program is sponsored by CU Denver, the design incorporates the Denver skyline in the foreground, with the mountain range cleverly formed in the negative space of the background, creating a distinctive and meaningful logo mark.

Assigned to create branding assets that would resonate with high schoolers and ignite excitement for the camp, t-shirt and lanyard concepts were designed along with customizable social media templates to raise awareness and encourage student participation.